Marketing Manager, Automotive & Manufacturing

About the role

Industry customers have unique needs and paths for cloud adoption, and the AWS Industry Marketing team helps drive product strategy, go-to-market motions, and marketing activities that help industry customers transform their businesses using the cloud, data, and AI. We develop crisp, highly differentiated, and compelling positioning and messaging to address industry-specific customer needs. We tell AWS's most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.

As a Marketing Manager for the Automotive and Manufacturing (Auto&Mfg) industry, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact. You will own our marketing activities and presence for large-scale events, solution launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our industry-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives.

The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the Auto&Mfg vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, and industry subject-matter expertise desired.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Location: Seattle, Washington.

Responsibilities

• Craft and develop compelling stories and content (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our Auto&Mfg value proposition.
• Engage with customers and partners to drive advocacy.
• Own execution for key communication channels including website, blog, social, on-network promotion, and emails.
• Plan and execute marketing initiatives at industry events to showcase messaging, content, keynotes, and breakout sessions.
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content.
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives.
• Continuously measure and optimize product marketing initiatives.

Requirements

Basic Qualifications:

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience using Microsoft Excel to manipulate and analyze data.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.

Preferred Qualifications:

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
• 3+ years of solving problems with technology in the Automotive & Manufacturing industries experience.
• Experience creating brand marketing content.